Monday, 22 December 2014

Olympia Horse Show, what I wore

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Wearing H&M current collection

It’s been an action packed weekend filming with H&M - We Love Horses at the Olympia Horse Show! Apart from the classic ‘what I wore’s’ you should also check out the video series we’ve been documenting, including the little intro trailer above. The weekend’s highlight was definitely going up in front of a full arena and styling two horses! More on that in this afternoon’s episode, so keep an eye on H&M - We Love Horses Facebook page.

In collaboration with H&M We Love Horses

Thursday, 18 December 2014

For the love of horses

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Wearing H&M current collection

I spent last week at our family farm in Finland to shoot a special little feature with the fantastic photographer Jere Hietala, which I’m finally able to share with you. I’m excited to be going back to my roots, as I’m teaming up with H&M - We Love Horses to report fashion from the UK’s most popular equestrian event, Olympia Horse Show. Long time readers might be familiar with my background in dressage riding and how I grew up among horses, so this weekend I’m going to be able to combine my interest for fashion with my love for horses. I’ll be hosting a series of videos for H&M - We Love Horses, scouting for fashion whilst putting a real trend focus on our reportage.

If you are a lover of horses and H&M (well who isn't?) I have 10 Olympia Horse show tickets and H&M gift cards to give away for Sunday for you and a friend! Just comment below that you would like to attend, winners will be contacted on Saturday morning. See you there!

Competition is open to everyone who is able to attend the event in London on Sunday. All entries before Friday night will be in the draw. Tickets and gift cards will be available to pick up on Sunday from the venue.

In collaboration with H&M We Love Horses
Photography by Jere Hietala

Monday, 15 December 2014

Proportion play

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GUCCI bag
ACNE jacket
ONAR fur collar
ADOLFO DOMINGUEZ top
MANGO pants
5 INCH AND UP x RIVER ISLAND shoes

I’m back with another personal pick from Gucci’s holiday gift guide. Some might have noticed my affection for the ‘mini tote’ that I’ve been carrying in black lately. The favorite new shape get’s an iconic update with Gucci’s signature bamboo handles, perfect to ad an appropriate amount of surprise to an otherwise wintery outfit. The lavish holiday bag might have me dreaming myself away to tropical destinations, but I’m armed with fur collars and wool trousers, realizing it’s time to tackle the harsh English winter.
In collaboration with Gucci
Photos by Mikko Puttonen

Friday, 12 December 2014

Violets

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WHISTLES trousers
ASTRID & MIYU zodiac rings
MONICA VINADER eternit rings

Would you have thought to see me in two pastel outfits in a row? In December? Change is in the air people, I think my inner stylist is fighting the depressingly dark season with colour. It's interesting and I like it. Violet, such a delightfully innocent hue that really needs a fashion week showcase for me to want to be drape in it, top-to-toe. Don't be fooled by the sweetness, Whistles approach was bold, voluminous and cozy - indeed intended for winter. Fresh.
In collaboration with Whistles
Photos by Mikko Puttonen

Sunday, 7 December 2014

Holidays ahead

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WEEKDAY coat
REISS trousers
5 INCH AND UP x RIVER ISLAND shoes

There are sparkly crystals gracing my colourful front, it’s time to praise the glorious festive jumper season. However, no reindeers nor trees, not even signs of green or red. Those Christmas clich├ęs are what I recommend you avoid piling on this season, keep it minimal unless you are aiming for Santa’s little helper look. Instead I’m keeping it icy with Gucci’s Holiday collection, my pick from the wish list she actually wishes for. Good enough for me to pause the dramatic ‘all black everything’ state, which is saying quite a lot...
In collaboration with Gucci
Photos by Mikko Puttonen

Wednesday, 3 December 2014

Winter covered

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IVANA HELSINKI cape
PERIDOT LONDON shirt
BIK BOK jeans
LOLO & GALAGO ring
JIMMY CHOO boots

I’m back in this seasons favorite cover-up, the cape! But not just because of undefined satisfactory justifications, I’ve started a weekly radio report on Finnish channel Aalto, where all you Finnish readers can listen to my trend and style recommendations on Fridays. This week I listed the cape and OTK boots as my winter go-to combination. I’m still lusting for a big Burberry-like poncho to wrap myself in, looks like someone has learned the hard way to wait for the best buy rather than collecting five average versions. May the overflowing floordrobe situation be my proof.

Photos by Mikko Puttonen

Wednesday, 26 November 2014

Black tie

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ACNE jacket
CHANEL tie
COS white shirt
LYKKI LI x & OTHER STORIES pants
BALENCIAGA bag
CELINE sunglasses

From sweatshirt chic to black tie, there is no end in sight for my monochrome stream but I’m not even sorry. For today’s proportions play, I found these trousers from the Lykke Li x & Other Stories collection, what a great collaboration, dominated by no other than the beloved colour black. On the note of all things masculine, is there anything better than a feminine twist on a man’s suit? 

Photos by Mikko Puttonen

Tuesday, 18 November 2014

Wang Wang

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ALEXANDER WANG x H&M sweater
ZARA cropped trousers
5 INCH AND UP x RIVER ISLAND shoes

How many of you lined up for the Wang shenaniganz? I was busy with another launch, but at least I had you all out shopping from the break of dawn! My haul was subtle this year, I blame the distraction, lack of time and eherm, my maturity. Not that I would ever say no to a pair of designed boxing gloves, now grazing my dressing room. So Wang on top and 5 inch and up on the bottom, just the way I like it.

Photos by Mikko Puttonen